Digital Ganda

Twitter may let anyone become verified again

Twitter may let you apply for verification again according to the statement made by Twitter CEO Jack Dorsey today that the company is working to allow any user to become verified.

At first, the badge was given out to public figures. Eventually, the company began verifying other high-profile figures, such as bloggers, journalists which made the checkmark perceived as a status symbol on the platform. In 2016, Twitter allowed anyone to request verification, but asked users to provide reasons why they want one. Unless they were established writers, creators, or influencers, the average user was often denied a blue checkmark.

“The intention is to open verification to everyone,” Dorsey says. “And to do it in a way that’s scalable, where [Twitter] is not in the way and people can verify more facts about themselves and we don’t have to be the judge or imply any bias on our part.”

“The main problem is, we use [the checkmark] to mean identity,” Twitter director of product David Gasca says. “But in user research ... users think of it as credibility, [that] Twitter stands behind this person and what they’re saying is great and authentic, which is not what we meant.” He added

“We have a lot of work ahead, it’s not going to be overnight. We’re going to be as open as we can,” he says. “That’s going to be uncomfortable for us in many ways, but we want to be very open and very vulnerable with you all about what we’re facing and what our challenges are.”

The idea is that if everyone is verified, the company can change the meaning of the checkmark and get users to perceive accounts without verification as suspicious.

Tags: Twitter

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