Top rapper, Akon, and striker, Mohamed Salah, are ranked the most followed Africans on popular social media channels, Instagram, Facebook and Twitter according to the African Social Media Power Report: Top 50 Footballers and Entertainers.
The Power 50 which was combined by a Lagos-based sports communication company, CampsBay Media, weighs the influence African pop culture stars and football personalities have on social media.
“In a world where social media continues to play a big role, the influence of African entertainers and footballers, the crème of popular culture on our continent, continues to fascinate and that is why we have compiled this list”
“We have tried as much as possible to gather the top African pop and sport stars into the list in order to show their influence across the three key social media platforms of Instagram, Facebook and Twitter. We hope that the Power Report will be an annual ranking to gauge their growing impact as well as enable market planners and researchers to see the possibilities inherent in their influence.” said Lolade Adewuyi, chief strategist at CampsBay Media
Different celebrities from over 12 countries were represented on the list and it is seen that Akon, Salah led in most places. Other celebrities include footballer Didier Drogba, Moroccan stand-up comedian Gad el Maleh, South African comedian and TV show host Trevor Noah and Cameroonian footballer Samuel Eto’o.